Janice Wang, the firm's chief executive, said: "The majority of retailers are designing clothes for people with an hourglass figure." She added that industry standards for size measurements were out of date.
"That needs to change if the industry wants to serve the markets they currently aren't reaching." The fashion house Liz Claiborne has taken note.
These are separate categories, but for the life of me I have no idea what the difference is between them. And why does “Big and Beautiful” get an ameliorating adjective when no one else does? And there does seem to be a peculiar circumstance where women who probably belong in “A Few Extra Pounds” place themselves in “Athletic and Toned,” just to, I don’t know, throw people off the scent?
Does full-figured mean that you’re big but distinctly not beautiful? So I’m sufficiently confused by these people to stay away altogether.
Of the 6,000 women's body shapes analysed, 46 per cent were described as rectangular, with the waist less than nine inches smaller than the hips or bust.
Just over 20 per cent of women were bottom-heavy "spoons", or pear shapes, with hips two inches larger than busts or more, while almost 14 per cent were "inverted triangles" - women whose busts were three or more inches bigger than their hips.
Below are the available fitness options, and their real life translation.
(I want to make clear that I am truly not trying to make fun of the overweight here.
Last week we brought you the story of Max, a man who stood up his date when he discovered she lied about her body type. Now “athletic and toned” is another tricky description given my surroundings, particularly when I’m a member of Gold’s Gym (beef cake central).
Anyone who has been to a Scottsdale club on a Saturday night, or a Monday for that matter, will know what I mean.