V&E is part of a larger branding strategy of the Adelante Positive Youth Development intervention that seeks to prevent substance abuse, sexual risk, and interpersonal violence among Latino youth; V&E is also an intervention component.The V&E webnovela is a dramatic portrayal of the lives of 2 immigrant Latino teenagers that also disseminates risk prevention messages.Vaughn, 2012; Wilkin et al., 2007), and have demonstrated effectiveness in disseminating culturally relevant prevention information for many health-related risk factors and behaviors (RW.
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Entertainment-education (E-E) approaches for young audiences continue to evolve in order to keep stride with younger generations' affinity for technology.
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Using dramatic portrayals, E-E draws on observational learning techniques, where audiences can experience behaviors and consequences vicariously through the characters (Bandura, 1977; Sood, Shefner-Rogers, & Sengupta, 2006; Wilkin et al., 2007).
The likelihood of resultant behavior change by viewers is linked to the extent to which viewers identify and empathize with the characters (Slater & Rouner, 2002; Sood et al., 2006).E-E differs from entertainment in that it teaches, or brings about “functional learning” (O’Dea, 1993).E-E seeks to pique audience curiosity, while also positively changing their knowledge, attitudes, intentions, and behaviors related to health (Glik et al., 2002). All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.Disability Assistance (Requests on your application status will not receive replies.) Cox is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including any job seeker with a disability.According to the Pew Hispanic Center’s 2013 report, (Lopez, Gonzalez-Barrera, & Patten, 2013), Latinos own smartphones, go online from a mobile device, and use social networking sites at similar – and sometimes higher – rates than do other groups of Americans.Over 78% of Latinos say they use the internet, an increase of 14% from 2009–2012.Storytelling has been shown to be an effective method for empowering Latino young adults (Rodriguez, 2010), decreasing substance abuse and sexual risk behavior in youth (Nelson & Arthur, 2003), conducting research with youth (Drew, Duncan, & Sawyer, 2010), informing youth programming(Mc Clintock, 2004; Nelson, Mc Clintock, Perez-Ferguson, Shawver, & Thompson, 2008), and it has also been used as a pedagogical tool to understand and transform the educational lives of Latino students (Nunez-Janes & Cruz, 2013).Digital storytelling in particular is “the modern expression of the ancient art” that has been adapted from “the circle of the campfire to the silver screen, and now the computer screen (Digital Storytelling Association, 2011). However, studies that examine the effect of digital storytelling on Latino youth are limited, calling for more research in this area.Entertainment-education (E-E) approaches for young audiences continue to evolve in order to keep stride with younger generations’ affinity for and access to technology.Traditionally, E-E formats for health promotion and disease prevention interventions have included different applications of the “,” or soap opera, including theater and performing arts (Glik, Nowak, Valente, Sapsis, & Martin, 2002), telenovelas (S.