The company prides itself on owning a large portfolio of dating sites and apps, as users turn to multiple platforms to find their perfect match.
Merwin confirmed that IAC hoped for Tinder users to translate to Match consumers eventually.
An evaluation by Clickz found that Tinder’s massive growth can be attributed to millennials who predominantly use their mobile phones.
Within a year, the online dating as a category went from desktop to mobile-dominated.
Citywire has grown from a tiny serviced office to an international business with more than 200 people in offices across the globe.
We’ve done this organically without making acquisitions.Research by Global Web Index in April 2015 confirms that the 16-34 year-olds are Tinder’s predominant audience with 38% falling into that age group.Tinder has 38% of female users and 62% of male users with more than half of them being single (54%).In line with the above findings, 72% of Tinder’s user base is visiting other online dating sites, with mobile phones the most important access devices at 58%, followed by PCs (54%) and tablets (35%).With the launch of Tinder Plus, the company’s subscription model, which offers options such as the ability to undo swipes and Passport, that lets you search for matches beyond your current physical location, the apps rank on research site App Annie, climbed six spots in Google Play’s revenue rank. The dramatic jump upwards is directly linked to the Tinder Plus app launch.The app is available in 196 countries in over 40 languages now and majority owned by Inter Active Corp (IAC).By March 2014, the app had generated one billion matches, 800m swipes and 10m matches per day, as well as 300 marriage proposals.Swiping right, the app enables Tinder users to like another user anonymously or pass on them by swiping left.If two users like each other, they can chat from within the app.Their methodology seems severely and fundamentally flawed.” Global Web Index confirmed that its data had been based on interviews with 170,000 users worldwide – “it’s not guesswork, and not just the UK, as Tinder has suggested,” a spokesperson said.By July 2014, Tinder had reached spot three in the top five US dating properties with 3.6m visitors per day, up 1,400% from 2013.