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More than 35,000 hours of live video are now streamed on the service each day, and more than a million dollars in tips flow through its platform each month.This growth is part of a broader boom in live streaming services.They take care of distribution through the app store, monetization through in-app purchases, incredible video quality through cameras and microphones, and connectivity everywhere with LTE internet." The growth and ubiquity of social networks is also "creating an amplifier effect for good consumer products." You Now is run by founder and CEO Adi Sideman, who knows very well the long history of failed experiments with live streaming.
But I was nervous, I felt like there were people watching. It was weird.” After a few weeks of broadcasting he began to find his rhythm.
If a customer was in on the joke, Abuhamdeh would banter with them a bit.
He shared stories from his home life, and slowly began to invite fans into it, broadcasting from his apartment, from a cousin’s wedding, while driving in his car or getting a haircut.
His broadcasting schedule swelled from one or two hours a day to appearing live in four two-hour sessions. “I was using up around 70GB of data each month, and I’m with Verizon so you know that’s not cheap.” He was addicted to the interaction with the audience, but couldn’t afford to keep up with his costs.
We’ve finally hit a tipping point where live streaming makes sense, both as a killer feature on a platform like Twitter, but also as a standalone business like You Now. "The reason is the rise of i OS and Android," says Emmett Shear, the CEO of Twitch.
He tried and failed to launch a general purpose live streaming service with Justin. Eventually he pivoted into gaming, a niche where being tied to a desktop computer made sense.
He works behind the counter at a deli in Brooklyn, a small shop that does a brisk business in snacks, coffee, and cigarettes. I started to act like people were there watching, and that’s when they showed up.” Abuhamdeh’s routine was subtle.
In June of last year, on a whim and mostly out of boredom, Abuhamdeh mounted his phone next to the register and began to broadcast his day on You Now, a live streaming service. People would walk up and pay, he would ring them up, and then as they left, nail them with a zinger spoken to the camera.
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