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But just as importantly getting this right will help in developing a culture where employees feel fully valued and fulfilled.

But just as importantly getting this right will help in developing a culture where employees feel fully valued and fulfilled.

Blue activities are all revenue generating functions and are customer-related so include anything to do with making, selling, delivering and servicing whatever your customers buy from you - as well as anyone involved in marketing, for example.

Black activities include any functions related to business growth and these include leadership functions such as the development and nurturing of culture and setting of the vision as well as other contextual areas that will create long term growth such as developing your market positioning, new product and packaging strategies, key external professional and referral relationships, as well as joint venture, licensing or merger activity.

And the percentage of time spent on each will depend on where the business is on Stages - in its lifecycle.

But the simple fact is most of us spend too much time stuck in the content of red and blue and far too little time in black.

By John Rosling, Shirlaws UK CEO Smaller businesses operate in very competitive environments and being able to respond to market changes - whether taking advantage of new opportunities or fighting off increased competition - is vital in achieving profitable growth or perhaps even survival.

Yet how often do you find yourself spending your time handling day-to-day tasks and fire-fighting the myriad of issues that constantly arise in an SME organisation?

That simple exercise tells most CEOs why they feel so stressed and why there is never enough time to actually grow the business.

Of course, there will always be the need for you and your team to do some red and probably more blue.

It is vital to understand that with each role comes responsibility and it will be necessary they will have to solve problems that arise in that area.

The trick is to get each staff member to take real responsibility and for the owners and directors to delegate and trust staff to fulfil their responsibilities.

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