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Being a broadband user or someone who is single and looking in an area where it is difficult to meet people also increases the likelihood of being connected to someone with online dating experience: While equal numbers of urban, suburban and rural internet users have tried online dating websites, adults who live in urban communities are more likely than those who live in suburban or rural areas to say that they know someone who has used an online dating website; 35% of urban adults know an online dater, compared with 30% of suburban adults and 26% of rural adults.
Overall, about one in four Americans knows an online dater who has met another user for a date offline, and one in three internet users know someone who has followed through with a date.
The table below lists the top ten websites that fall within the personals and dating category: Those who have used dating websites are more likely to describe themselves as supporters of gay marriage and identify as “someone who likes to try new things” when compared with the general population of adults and all internet users.
They are less likely to identify themselves as religious and are less likely to say they believe in traditional gender roles for men and women.
Three in ten (31%) online daters were married but are now divorced, separated or widowed.
The following table gives the basic percentages of which online Americans use online dating sites.
Though internet users often take advantage of other opportunities for dating, flirting, meeting, and investigating potential dates online, websites specifically geared toward online dating form the core of internet romance activities.
Panel data gathered by com Score Media Metrix shows that Yahoo Personals and attracted the most visitors in January 2006.